Private beta

Did you actually make money today?

EcomVital takes every Shopify order, the real cost of each product, every ad dollar on Meta and Google, payment fees and refunds, and shows the one number that matters: true net profit. Then it helps you act on it.

Register your interestSee what it does
Today, all storesAUD · example
Sales
12,480
Refunds
−420
Fees
−640
Product cost
−3,910
Ad spend
−4,120
Net profit
3,390
Who it's for

Built for operators who run real ad budgets

If you run one or several Shopify stores, buy traffic on Meta and Google, and ship through suppliers or a fulfilment partner, your ads dashboard and your Shopify report never agree, and neither tells you what you kept.

Multi-store owners

Every store, one ledger

Each store in its own currency and time zone, rolled up into one view of the whole business.

Media buyers

ROAS you can trust

Server-side tracking that sees the orders browser pixels miss, and a breakeven ROAS for every product.

Finance & ops

Costs that match the invoice

Product costs from your supplier sheet and invoices, checked line by line, including bundles and free replacements.

What it does

From "how are we doing?" to a decision in one place

True profit dashboard

Sales, refunds, chargebacks, payment fees, product cost and ad spend for every store and day, as a profit-and-loss waterfall. Every figure has one definition.

Server-side tracking

A first-party Shopify pixel records adds to cart, checkouts and purchases per campaign, ad set and ad, and sends conversions to Google Ads and Meta.

Google Ads product desk

Google Shopping and Performance Max spend for every product next to its real sales and cost, with verdicts to scale, watch or cut.

Ads assistant

An AI assistant that proposes changes to your own campaigns (new campaigns, moving winners, budgets) and only acts when you approve, with undo.

Cash flow & supplier accounts

What's in the bank, what's held by payment processors and when it arrives, and what you owe each supplier.

Ask it anything

Chat with your numbers in the app or on WhatsApp: "how did Beige Rue do yesterday?", "which products lost money this week?".

Our story

Built by a store owner, not a software company

NM
"I was paying for a profit app, a tracking app, a parcel tracker, a spy tool and three spreadsheets, and I still couldn't answer one question: did we make money yesterday?"

Nafras Mohamed runs a group of Shopify stores across Australia, North America and Europe through Value Ventures Limited, spending on Meta and Google Ads every day and shipping through overseas suppliers.

After years of stitching together apps that each saw only part of the picture, he built his own: one system that reads the stores, the ad accounts, the payment processors and the supplier invoices, and reconciles them to the cent. It now runs his whole operation every day: profit, tracking, ads, cash and customer support.

EcomVital is that system, being prepared for other brands who are tired of guessing.

Private beta

Not public yet. Get on the list.

EcomVital is in private beta, used today on our own stores. We'll open it to a small group of brands first. Tell us about your business and we'll be in touch when a spot opens.

  • Shopify stores (one or many)
  • Meta and/or Google Ads
  • No credit card, no commitment